- Goal to Give Tens of Thousands of Canadian Kids New Books -
TORONTO, Aug. 30, 2012 /CNW/ - From September 16th to October 6th, Indigo, Chapters and Coles stores from Victoria to St. John's and all points in between, will challenge Canadians to put new books at the top of this country's back to school list. The annual Indigo Adopt a School fundraising drive aims to bring communities together and return 1,000 school libraries to being the vibrant heart of schools with the addition of much needed new books. Since 2009, the fundraiser has put more than 80,000 books into the hands of children at 459 schools across the country. This year, booklovers from coast to coast are encouraged to more than double the number of schools served through the Adopt a School program to date.